{"id":124822,"date":"2025-07-02T10:58:56","date_gmt":"2025-07-02T10:58:56","guid":{"rendered":"https:\/\/www.secureitworld.com\/?post_type=news-post&p=124822"},"modified":"2025-07-02T10:59:31","modified_gmt":"2025-07-02T10:59:31","slug":"shirofune-adds-amc-integration-for-ltv-based-amazon-ads","status":"publish","type":"news-post","link":"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/","title":{"rendered":"Shirofune Enhances Amazon Ads Automation with AMC Integration to Enable Lifetime Value-Based Optimization"},"content":{"rendered":"

EL SEGUNDO, Calif., (GLOBE NEWSWIRE) — Shirofune<\/u><\/a>, the leading platform for digital advertising automation, today announced it has enhanced its advertising automation tool by integrating with Amazon Marketing Cloud (AMC)\u2019s Amazon Ads\u2019 data clean room. This update enables automatic optimization of Amazon ad campaigns based on predicted Lifetime Value (LTV).<\/p>\n

Shirofune will provide reporting for metrics not available in the standard Amazon Ads interface, including New Customer Acquisition Cost, New Customer ROAS, and LTV.<\/p>\n

\"Shirofune<\/p>\n

\u201cThis integration with Amazon Marketing Cloud represents a major step forward in our mission to make ad automation not just easier, but smarter. By unlocking predictive metrics like Lifetime Value and New Customer ROAS, we\u2019re helping advertisers move beyond short-term performance and optimize for real business growth,\u201d says Mitsunaga Kikuchi, founder and CEO of Shirofune. \u201cWe built this integration to make advanced advertising analytics accessible to everyone\u2014not just data scientists. With no complex setup, any advertiser can now take advantage of LTV-based automation with just a few clicks.\u201d<\/p>\n

Automated Bidding Optimization to Maximize Amazon Ads LTV<\/strong><\/p>\n

Previously, Shirofune\u2019s automation for Amazon Ads focused on optimizing short-term ROAS that included both new and existing customers. With AMC integration, Shirofune can now optimize bids based on more meaningful indicators such as New Customer Acquisition Cost, New Customer ROAS, and predicted LTV, enabling advertisers to maximize long-term revenue from their campaigns.<\/p>\n

Additionally, by leveraging AMC\u2019s audience-building capabilities, Shirofune can automatically adjust bid weights to prioritize new customer acquisition and increase the share of new users. Predicted values are also calculated immediately using historical data, allowing advertisers to begin LTV-based optimization from the moment integration starts, without waiting for new data to accumulate.<\/p>\n

Reporting on New Customer Acquisition Cost, New Customer ROAS, and Predicted LTV Now Available<\/strong><\/p>\n

Amazon Ads\u2019 native interface only shows short-term ROAS that aggregates all customer types. It does not display critical metrics like New Customer Acquisition Cost, New Customer ROAS, or LTV. With the AMC integration, Shirofune users can now view these metrics within the platform\u2019s dashboard and reports, gaining clearer visibility into the performance of key indicators for LTV-based advertising.<\/p>\n

\"Shirofune<\/p>\n

No Complex Setup Required \u2014 Anyone Can Use It Easily on Shirofune<\/strong><\/p>\n

Users are not required to know custom data processes. From the moment integration begins, Shirofune automatically fetches and matches the data from AMC, allowing even non-technical users to operate it easily.<\/p>\n

While no additional Shirofune usage fees are charged for this function, users will have to arrange payment with Amazon separately for AMC\u2019s paid table access.<\/p>\n

About Shirofune<\/strong>
\nFounded in 2014, Shirofune is an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms. The Shirofune platform is designed to enhance advertising effectiveness by automating day-to-day digital ad campaigns through a single, easy-to-use interface. Over 10,000 accounts have been automated using Shirofune, including 300,000 active ad campaigns. Shirofune has been selected as the only Yahoo! Ads API-certified partner tool in Japan.<\/p>\n

Media Contact<\/strong>
\nMichele Nachum
\nFirecracker PR
\nmichele@firecrackerpr.com<\/a><\/u><\/p>\n

Photos accompanying this announcement\u00a0are available at:<\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/dd8e6a73-dcb0-4b40-a3ee-be54262de47c<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/90b61b34-d3e2-48d1-9d6c-2dbf54de11b5<\/a><\/p>\n

\n

Also Read: <\/strong>What is Automated Threat Detection and Response?<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

EL SEGUNDO, Calif., (GLOBE NEWSWIRE) — Shirofune, the leading platform for digital advertising automation, today announced it has enhanced its advertising automation tool by integrating with Amazon Marketing Cloud (AMC)\u2019s Amazon Ads\u2019 data clean room. This update enables automatic optimization of Amazon ad campaigns based on predicted Lifetime Value (LTV). Shirofune will provide reporting for […]<\/p>\n","protected":false},"author":3,"featured_media":124969,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[88,94,78,13,80,24],"class_list":["post-124822","news-post","type-news-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence-safety","tag-ai","tag-automation","tag-business-intelligence","tag-cloud","tag-cloud-computing","tag-machine-learning"],"acf":[],"yoast_head":"\nShirofune Adds AMC Integration for LTV-Based Amazon Ads<\/title>\n<meta name=\"description\" content=\"Shirofune\u2019s AMC integration enables LTV-based Amazon Ads automation, offering smarter, long-term campaign optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shirofune Adds AMC Integration for LTV-Based Amazon Ads\" \/>\n<meta property=\"og:description\" content=\"Shirofune\u2019s AMC integration enables LTV-based Amazon Ads automation, offering smarter, long-term campaign optimization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Secure IT World\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T10:59:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.secureitworld.com\/wp-content\/uploads\/2025\/07\/Shirofune-Upgrades-Amazon-Ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/\",\"url\":\"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/\",\"name\":\"Shirofune Adds AMC Integration for LTV-Based Amazon Ads\",\"isPartOf\":{\"@id\":\"https:\/\/www.secureitworld.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.secureitworld.com\/wp-content\/uploads\/2025\/07\/Shirofune-Upgrades-Amazon-Ads.png\",\"datePublished\":\"2025-07-02T10:58:56+00:00\",\"dateModified\":\"2025-07-02T10:59:31+00:00\",\"description\":\"Shirofune\u2019s AMC integration enables LTV-based Amazon Ads automation, offering smarter, long-term campaign optimization.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/#primaryimage\",\"url\":\"https:\/\/www.secureitworld.com\/wp-content\/uploads\/2025\/07\/Shirofune-Upgrades-Amazon-Ads.png\",\"contentUrl\":\"https:\/\/www.secureitworld.com\/wp-content\/uploads\/2025\/07\/Shirofune-Upgrades-Amazon-Ads.png\",\"width\":1000,\"height\":440,\"caption\":\"Shirofune Upgrades Amazon Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.secureitworld.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News-posts\",\"item\":\"https:\/\/www.secureitworld.com\/news-post\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Shirofune Enhances Amazon Ads Automation with AMC Integration to Enable Lifetime Value-Based Optimization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.secureitworld.com\/#website\",\"url\":\"https:\/\/www.secureitworld.com\/\",\"name\":\"Secure IT World\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.secureitworld.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shirofune Adds AMC Integration for LTV-Based Amazon Ads","description":"Shirofune\u2019s AMC integration enables LTV-based Amazon Ads automation, offering smarter, long-term campaign optimization.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/","og_locale":"en_US","og_type":"article","og_title":"Shirofune Adds AMC Integration for LTV-Based Amazon Ads","og_description":"Shirofune\u2019s AMC integration enables LTV-based Amazon Ads automation, offering smarter, long-term campaign optimization.","og_url":"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/","og_site_name":"Secure IT World","article_modified_time":"2025-07-02T10:59:31+00:00","og_image":[{"width":1000,"height":440,"url":"https:\/\/www.secureitworld.com\/wp-content\/uploads\/2025\/07\/Shirofune-Upgrades-Amazon-Ads.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/","url":"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/","name":"Shirofune Adds AMC Integration for LTV-Based Amazon Ads","isPartOf":{"@id":"https:\/\/www.secureitworld.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.secureitworld.com\/wp-content\/uploads\/2025\/07\/Shirofune-Upgrades-Amazon-Ads.png","datePublished":"2025-07-02T10:58:56+00:00","dateModified":"2025-07-02T10:59:31+00:00","description":"Shirofune\u2019s AMC integration enables LTV-based Amazon Ads automation, offering smarter, long-term campaign optimization.","breadcrumb":{"@id":"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/#primaryimage","url":"https:\/\/www.secureitworld.com\/wp-content\/uploads\/2025\/07\/Shirofune-Upgrades-Amazon-Ads.png","contentUrl":"https:\/\/www.secureitworld.com\/wp-content\/uploads\/2025\/07\/Shirofune-Upgrades-Amazon-Ads.png","width":1000,"height":440,"caption":"Shirofune Upgrades Amazon Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/www.secureitworld.com\/news-post\/shirofune-adds-amc-integration-for-ltv-based-amazon-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.secureitworld.com\/"},{"@type":"ListItem","position":2,"name":"News-posts","item":"https:\/\/www.secureitworld.com\/news-post\/"},{"@type":"ListItem","position":3,"name":"Shirofune Enhances Amazon Ads Automation with AMC Integration to Enable Lifetime Value-Based Optimization"}]},{"@type":"WebSite","@id":"https:\/\/www.secureitworld.com\/#website","url":"https:\/\/www.secureitworld.com\/","name":"Secure IT World","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.secureitworld.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"brizy_media":[],"_links":{"self":[{"href":"https:\/\/www.secureitworld.com\/wp-json\/wp\/v2\/news-post\/124822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.secureitworld.com\/wp-json\/wp\/v2\/news-post"}],"about":[{"href":"https:\/\/www.secureitworld.com\/wp-json\/wp\/v2\/types\/news-post"}],"author":[{"embeddable":true,"href":"https:\/\/www.secureitworld.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.secureitworld.com\/wp-json\/wp\/v2\/comments?post=124822"}],"version-history":[{"count":3,"href":"https:\/\/www.secureitworld.com\/wp-json\/wp\/v2\/news-post\/124822\/revisions"}],"predecessor-version":[{"id":124971,"href":"https:\/\/www.secureitworld.com\/wp-json\/wp\/v2\/news-post\/124822\/revisions\/124971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.secureitworld.com\/wp-json\/wp\/v2\/media\/124969"}],"wp:attachment":[{"href":"https:\/\/www.secureitworld.com\/wp-json\/wp\/v2\/media?parent=124822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.secureitworld.com\/wp-json\/wp\/v2\/categories?post=124822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.secureitworld.com\/wp-json\/wp\/v2\/tags?post=124822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}