{"id":116118,"date":"2025-06-02T08:48:45","date_gmt":"2025-06-02T08:48:45","guid":{"rendered":"https:\/\/www.secureitworld.com\/?post_type=news-post&#038;p=116118"},"modified":"2025-06-02T08:51:40","modified_gmt":"2025-06-02T08:51:40","slug":"data-speaks-officially-launches-to-redefine-marketing-measurement-for-the-digital-era","status":"publish","type":"news-post","link":"https:\/\/www.secureitworld.com\/news-post\/data-speaks-officially-launches-to-redefine-marketing-measurement-for-the-digital-era\/","title":{"rendered":"Data Speaks Officially Launches to Redefine Marketing Measurement for the Digital Era"},"content":{"rendered":"<p><em>Portland-based firm introduces transparent, AI-powered platform to help marketers identify true sales drivers and stop wasting budget<\/em><\/p>\n<p>PORTLAND, OR, (GLOBE NEWSWIRE) &#8212; After a year of rigorous testing in private beta, DataSpeaks.ai officially launches to the public on May 15, bringing a new level of transparency and accuracy to the world of marketing attribution. Designed for modern brands navigating increasingly complex digital ecosystems, Data Speaks offers a unified, AI-powered platform that finally answers the question: \u201cWhat\u2019s really driving your sales?\u201d<\/p>\n<figure id=\"attachment_116223\" aria-describedby=\"caption-attachment-116223\" style=\"width: 677px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-116223\" src=\"https:\/\/www.secureitworld.com\/wp-content\/uploads\/2025\/06\/Media-mix-modeling-and-incrementality-testing-platform-300x159.png\" alt=\"Media mix modeling and incrementality testing platform\" width=\"677\" height=\"359\" srcset=\"https:\/\/www.secureitworld.com\/wp-content\/uploads\/2025\/06\/Media-mix-modeling-and-incrementality-testing-platform-300x159.png 300w, https:\/\/www.secureitworld.com\/wp-content\/uploads\/2025\/06\/Media-mix-modeling-and-incrementality-testing-platform-768x408.png 768w, https:\/\/www.secureitworld.com\/wp-content\/uploads\/2025\/06\/Media-mix-modeling-and-incrementality-testing-platform.png 800w\" sizes=\"(max-width: 677px) 100vw, 677px\" \/><figcaption id=\"caption-attachment-116223\" class=\"wp-caption-text\">Media mix modeling and incrementality testing platform<\/figcaption><\/figure>\n<p>Founded by a team of data scientists from Stanford and MIT alongside veteran marketers, Data Speaks is built to eliminate the guesswork surrounding campaign performance. Unlike platform-specific tools that provide a limited view, the platform unifies marketing data across every major channel like Meta, Google Ads, TikTok, Amazon, Shopify, and more to deliver a full-picture analysis of actual incremental revenue.<\/p>\n<p><strong><em>Addressing the Core Problem: Incomplete and Misleading Data<\/em><\/strong><\/p>\n<p>Today\u2019s marketers face a paradox. While data is more abundant than ever, it&#8217;s also harder to trust. Legacy attribution models, often reliant on third-party cookies and click-based logic, fall short in capturing the true impact of omnichannel campaigns. This leads to a fragmented view of performance and misplaced budget decisions.<\/p>\n<p>\u201cMarketers are not short on data; they\u2019re short on clarity,\u201d said Zeke Camusio, CEO and Founder of Data Speaks. \u201cWe built this platform to change that. Our goal is to provide the kind of transparency and insight that empowers brands to invest with confidence, knowing exactly what\u2019s working and what\u2019s not.\u201d<\/p>\n<p>Backed by advanced media mix modeling, incrementality experiments, first-party tracking, and AI analytics, the platform aims to deliver enterprise-level intelligence at a scale and cost accessible to growth-stage DTC brands and performance-driven agencies.<\/p>\n<p><em><strong>What the Launch Includes<\/strong><\/em><\/p>\n<p>The official public release of DataSpeaks.ai comes with a suite of robust capabilities designed to close attribution gaps and improve decision-making:<\/p>\n<ul>\n<li>Attribution Modeling: Understand how each touchpoint contributes to revenue.<\/li>\n<li>Incrementality Testing: Separate correlation from causation to determine actual lift.<\/li>\n<li>Privacy-Friendly First-Party Tracking: A future-proof solution that complies with evolving browser policies and user privacy standards.<\/li>\n<li>Ecommerce Analytics: Connect marketing outcomes to real business metrics across digital and retail.<\/li>\n<li>Strategic Consulting: Optional advisory services for teams seeking expert interpretation and support.<\/li>\n<\/ul>\n<p>These tools are aimed at helping brands stop relying on black-box attribution and start embracing evidence-based growth strategies.<\/p>\n<p><em><strong>Why It Matters Now<\/strong><\/em><\/p>\n<p>Recent industry data highlights the urgency for more accurate ecommerce attribution:<\/p>\n<ul>\n<li>42% of conversions go untracked due to ad blockers and privacy settings.<\/li>\n<li>38% fall outside limited attribution windows.<\/li>\n<li>53% of conversions are claimed by multiple channels simultaneously.<\/li>\n<li>Only 61% of platform-attributed conversions are actually incremental.<\/li>\n<\/ul>\n<p>The result? Marketing teams are left guessing. This gap not only wastes budget but also obscures opportunities for scale.<\/p>\n<p>With Data Speaks, brands report a 35% improvement in ROAS, 10X better attribution accuracy, and 72% more conversions tracked, offering a compelling case for rethinking how performance is measured.<\/p>\n<p><em><strong>Designed for the Marketer, Not the Algorithm<\/strong><\/em><\/p>\n<p>While many analytics tools cater to data engineers, Data Speaks prioritizes usability for marketers. Its interface is intuitive, insights are visualized clearly, and reports are built to drive real-world actions. Whether managing a single brand or multiple clients, users can compare campaigns, forecast impact, and reallocate spend with clarity.<\/p>\n<p>The platform\u2019s flexibility also ensures it adapts to changing market dynamics and emerging channels, making it an ideal long-term partner for modern marketing teams.<\/p>\n<p><em><strong>Built for the Future of Attribution<\/strong><\/em><\/p>\n<p>In a landscape where digital marketing is evolving rapidly, staying ahead means moving beyond legacy systems. Data Speaks represents a shift toward measurable, meaningful outcomes supported by unbiased modeling and transparent data science.<\/p>\n<p>\u201cBrands deserve better than guesswork,\u201d Camusio added. \u201cThey deserve answers grounded in evidence, not assumptions. With Data Speaks, we\u2019re helping them reclaim control of their marketing strategy.\u201d<\/p>\n<p>As adoption of AI analytics and first-party tracking accelerates, Data Speaks is positioned to be the go-to solution for brands that demand clarity in their performance metrics.<\/p>\n<p><strong>About Data Speaks<\/strong><\/p>\n<p>Data Speaks is a marketing measurement platform that helps brands uncover what truly drives their sales. Founded by data scientists and seasoned marketers, the platform combines media mix modeling, incrementality testing, and AI analytics to offer an accurate, transparent view of marketing performance across every channel. Based in Portland, Oregon, Data Speaks supports ecommerce brands, agencies, and growth-stage businesses looking for smarter, more reliable insights without the complexity of enterprise tools.<\/p>\n<p>CONTACT: Media Contact<br \/>\nCompany Name: Data Speaks<br \/>\nContact Person: Zeke Camusio<br \/>\nEmail: zeke@dataspeaks.ai<br \/>\nPhone: 503-367-7561<br \/>\nCountry: United States<br \/>\nWebsite: <a href=\"https:\/\/dataspeaks.ai\">https:\/\/dataspeaks.ai<\/a><\/p>\n<hr \/>\n<p><strong>Also Read:\u00a0<\/strong><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.secureitworld.com\/blog\/5-cs-of-cybersecurity-strategies-for-business-owners-to-eliminate-cyber-attacks\/\">5 C\u2019s of Cybersecurity \u2013 Strategies for Business Owners to Eliminate Cyber Attacks<\/a><\/span><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.secureitworld.com\/blog\/mobile-device-security-safeguarding-your-digital-life\/\">Comprehensive Mobile Device Security: Safeguarding Your Digital Life<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Portland-based firm introduces transparent, AI-powered platform to help marketers identify true sales drivers and stop wasting budget PORTLAND, OR, (GLOBE NEWSWIRE) &#8212; After a year of rigorous testing in private beta, DataSpeaks.ai officially launches to the public on May 15, bringing a new level of transparency and accuracy to the world of marketing attribution. Designed [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":116225,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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