{"id":108763,"date":"2025-05-09T06:49:30","date_gmt":"2025-05-09T06:49:30","guid":{"rendered":"https:\/\/www.secureitworld.com\/?post_type=news-post&#038;p=108763"},"modified":"2025-05-19T11:40:19","modified_gmt":"2025-05-19T11:40:19","slug":"fiverr-small-business-month-survey-marketing-seen-as-key-growth-driver-yet-70-of-owners-spend-less-than-five-hours-a-week-on-it","status":"publish","type":"news-post","link":"https:\/\/www.secureitworld.com\/news-post\/fiverr-small-business-month-survey-marketing-seen-as-key-growth-driver-yet-70-of-owners-spend-less-than-five-hours-a-week-on-it\/","title":{"rendered":"Fiverr Small Business Month Survey: Marketing Seen as Key Growth Driver, Yet 70% of Owners Spend Less Than Five Hours a Week on It"},"content":{"rendered":"<p><em>Research highlights how small businesses are investing in marketing and embracing AI to stay competitive<\/em><\/p>\n<p align=\"left\">NEW YORK, (GLOBE NEWSWIRE) &#8212; Marketing challenges from brand awareness to customer retention are the top concerns facing small businesses, yet 70% spend less than five hours weekly addressing these issues, according to a <a title=\"\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=545DJOk0Urx0TMYlsawE4u7ZJhFG9L5nbu9iUDlML6yVeLNBcGnSvvBOhwKAvBv0HsCpwl34PC8S1bWhLbuaDWqKCgujzblqdnyr4H_jK1zIorce7SxOXMLHjysB-Nmu\" target=\"_blank\" rel=\"nofollow noopener\"><u>survey<\/u><\/a> of nearly 6,000 small businesses across 25 countries by Fiverr International Ltd. (NYSE: FVRR), the global platform for freelance services.<\/p>\n<p>The comprehensive report, done in acknowledgement of Small Business Month, reveals three critical digital marketing priorities, with building brand awareness (42%), creating engaging content (40%), and retaining customers (33%) cited as top concerns.<\/p>\n<p>\u201cSmall business owners recognize that marketing is critical to their success, yet most simply don\u2019t have the time or resources to give it the attention it needs,\u201d said Rivi Bloch, GM of Catalog at Fiverr. \u201cThis survey underscores a growing reliance on freelancers and AI tools to bridge that gap, helping entrepreneurs stay visible and competitive even with limited hours to invest.\u201d<\/p>\n<p>To help overcome limited time and in-house resources, the survey found that nearly half (46%) of small business owners use freelance services for their primary business, while another 48% rely on them for side hustles. Freelancers are most often brought in to handle visual brand elements (45%) and strategic marketing services (28%), both of which remain critical in establishing businesses\u2019 social, digital, and overall marketing footprint. This growing reliance points to a broader trend: small businesses are leveraging external talent to stay competitive in a fast-paced digital landscape without overextending their internal teams and capacities.<\/p>\n<p>Other key highlights of the survey include:<\/p>\n<ul type=\"disc\">\n<li>Despite current marketing challenges, small businesses plan to prioritize digital marketing investments through 2025, with half focusing on digital marketing and social media (49%), followed by branding (39%) and content creation (34%).<\/li>\n<li>While nearly two-thirds of small businesses rely on social media marketing (64%) as their primary promotion channel, only about one-third each leverage paid advertising (37%) or SEO and content marketing (35%).<\/li>\n<li>Small business owners are rushing to embrace AI, with 77% currently using generative AI for business needs, personal needs, or both. Only 17% said they were not planning to incorporate AI tools into their workplace within the next year.<\/li>\n<\/ul>\n<p>To learn more about Fiverr\u2019s Small Business Month Survey, click <a title=\"\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=MizDdg2thOMKHtMVlCZ5UWY2OOIy2TNa4-WjKWhQ2qQoW8U6RiLBzYDjx7RzyCdlaKrIHaPp1eDNIVDtTaaDTpznmkoFFbUMi9wyM3Y4GyOHNzF9K1BCqSTGPzUESVmt\" target=\"_blank\" rel=\"nofollow noopener\"><u>here<\/u><\/a>.<\/p>\n<p><strong>Methodology<\/strong><br \/>\nTo inform this report, Fiverr collected nearly 6,000 responses from small business owners and entrepreneurs across 25 countries between July 2024 and March 2025. The findings reflect the perspectives of active Fiverr users on current priorities, investment areas, and growth strategies during this period.<\/p>\n<p><strong>About Fiverr<\/strong><br \/>\nFiverr\u2019s mission is to transform the way the world creates and works together. We\u2019re shaping the future of work with the world\u2019s leading open platform, seamlessly connecting top talent and cutting-edge technology with businesses around the globe. From expert freelancers in over 750 skilled categories to best-in-class GenAI models and agents, Fiverr provides the most advanced and comprehensive talent and tools for digital services\u2014helping businesses get mission-critical projects done fast and cost-effectively.<\/p>\n<p>From small businesses to Fortune 500 companies, millions trust Fiverr for projects in software and AI development, digital marketing, finance, business consulting, video animation, music, architecture, and more.<\/p>\n<p>Learn how to future-proof your business with exceptional talent and cutting-edge tools at <a title=\"\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=26oTMTaU05OmFWVninXS2TV1OlH_Lxw67GOKQVm5HKAViH5o_Xw9KT04_YeKrFQZi_0fLVE-MkmQtgm0_iDkEA==\" target=\"_blank\" rel=\"nofollow noopener\"><u>fiverr.com<\/u><\/a>.<\/p>\n<p><strong>Press Contacts<\/strong><br \/>\nTommy Lee<br \/>\n<u><a title=\"press@fiverr.com\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=NPL79mHIjhK05H5GL-chlkCu1h41cloSPuB-P3QxMFSONotWd1WJSqppL4wzy2tuN4avgG8iQEfBcxg-BdJ4GlvL8G85Bl0gxux8bRilgH0=\" target=\"_blank\" rel=\"nofollow noopener\">press@fiverr.com<\/a><\/u><\/p>\n<hr \/>\n<p><strong>Also Read:<\/strong><\/p>\n<p><span style=\"color: #3366ff;\"><img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/ZTViYzFiZmMtMTcyNC00MzFjLTljZjItM2FmOGJmYzQ2Yjc0LTEyNzA5NDgtMjAyNS0wNS0wOC1lbg==\/tiny\/Fiverr-International-Ltd-.png\" alt=\"\" \/><a style=\"color: #3366ff;\" href=\"https:\/\/www.secureitworld.com\/blog\/data-protection-for-small-business-easy-steps-to-take\/\">Data Protection for Small Business: Easy Steps to Take<\/a><\/span><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.secureitworld.com\/blog\/exploring-cybersecurity-for-small-businesses-importance-types-of-threats-and-tips\/\">Exploring Cybersecurity for Small Businesses \u2013 Importance, Types of Threats, and Tips<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research highlights how small businesses are investing in marketing and embracing AI to stay competitive NEW YORK, (GLOBE NEWSWIRE) &#8212; Marketing challenges from brand awareness to customer retention are the top concerns facing small businesses, yet 70% spend less than five hours weekly addressing these issues, according to a survey of nearly 6,000 small businesses [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":108954,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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